Hobbies and trivia Marketing research Basics

※Please note that product information is not in full comprehensive meaning because of the machine translation.
Japanese title: 趣味・雑学 商業 マーケティング・リサーチの基本
Out of stock
Item number: BO1934831
Released date: 01 Oct 2016
編著: 岸川茂
Category: Book Industry Commerce

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

Commerce
Hobbies and Miscellaneous Studies
From marketing research planning to specific research methods, data-analysis methods to discover insights, and preparation of reports, basic know-how essential for the performance of researchers is explained in an easy-to-understand way! In response to the great change that is progressing with the spread of SNS and the evolution of mobile technology, this article introduces in detail a new trend called next-generation marketing research.