Library Japanese literature Kohaku-no-Yume Shosetsu Torii Shinjirō (bottom) Shueisha Library

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Japanese Literature
Shueisha Bunko / A man who dedicated his life to Western wine with the spirit of' Yate Minaree'. The spirit of Suntory founder Shinjiro TORII (Japanese whiskey). Shinjiro opened Torii Shoten in the spring when he was 20 years old. In 1906, he changed the name of the store to Kotobukiya Yogashu Ten and worked daily on the flavor of Port wine. His rival was Tokyo Prefecture. Shinjiro, who knew the significance of advertising, went on the offensive with newspaper advertisements, Akadama Gakugeza (theater) and nude posters. There was fierce opposition to making Japanese whisky. At that time, the Great Kanto Earthquake occurred. When Shinjiro saw tokyo, Shinjiro swears, "I will make Japan into a good country. I will make whisky." He hired Masataka Taketsuru and built the Akadama Distillery with enormous debts. He changed the name of the store to Kotobukiya Yogashu Ten and worked daily on the flavor of wine. In the spring when he was 20 years old. Shinjiro was aware of the significance of publicity. 蜂印 Kamiya Denbe